Celebrity Social Communication In Advertise - Myassignmenthelp.Com

Question: Talk about the CelebritySocial Communication In Advertise. Answer: Presentation Big name support is a well known methods for advancement in advertising correspondence. The big name culture is a high volume propagation of the individual existences of the big names over the globe. Inalienably, superstar culture is attached to the buyer premiums, in which the big names, especially the acclaim which they have earned, help in turning into the item marks (Zimmerman Ayoob, 2004). Culture is something which can be recognized genuinely, in a simple way however with regards to VIP culture, it exists just similar to an assortment of wants, of the people, for getting an expanded review of the superstars. It isn't the big names who structure such recognizable or firm gatherings, which they distinguish themselves with, however the individuals tailing them do likewise. The procedures of VIP underwriting are serious in nature and furthermore are immersed in various brands and results of the contenders. Because of the high commercial mess, no room is left for genuine separation in item in the business sectors; and for this reason, the job of famous people is improved as the main separation in item is because of the correct big name being found (Erdogan, 1999; Keller, 2008). However, a thing which stays faulty in this specific circumstance, is that the big name holding the exchange impact, coordinates the highlights of the various brands, or not. This conversation is centered around featuring the various elements which change the way where the collaboration between the big names and the brand societies happen. VIPs and Brands Famous people can be found in a scope of networks and in exercises, which incorporate music, style, governmental issues, acting, and sports. The as such culture is made upon this turning into a typical information in a specific culture that the individuals have an enthusiasm for the big name and that they are energetic about adjusting their life so as to partake in the life of the VIP. This culture is at first recognized through the elements which are out of the famous people and later on is enlarged by the inclusion of the big names in the freely translated culture. This ubiquity of famous people is the thing that makes them appealing to the brands, especially with the end goal of brand mindfulness. The higher the notoriety of the famous people, the more brand supports the get. For example, in Taiwan, Jay Chou supported between eight to ten unique brands in a solitary year for various kind of items (Yang, Lo Wang, 2014). Purchaser and their decisions VIP Culture The notoriety of big name culture has various stages. The underlying instances of this remember the communicates for the TV programs in which the people had the limit of contacting a far more extensive crowd and gathering of people, which could bring about the ascent of distinction of such people. With the arrival of fresher advancements, there has been an adjustment in the control of crowds. The people, especially the innovative ones began to perceive the money related an incentive for advancement a portion of the people in an intentional way, and this brought about a customer approach towards superstars similar to the brands being advanced. With this, a culture fired taking care of business where the purchasers acknowledged the famous people just like a piece of the general public. Alongside this acknowledgment was the strategic and sharp advertising, which sustained the VIP culture in setting of the consistently changing movements in the convictions and customs. This is the motiva tion behind why superstar culture is seen similar to an equivalent of the big name industry in which the VIPs are treated in a way just like the items to be sold rewarded. There is a contrast between the VIP culture and the buyer culture as in the previous is only a piece of the last mentioned. There could be no presence of the previous without the last mentioned. The decision of the buyers is, consequently, affected by the decisions of the VIPs (Barron, 2014). The customers permit the big names to be a piece of the aggregate society by tailing them, which is made through the nearness of this big name culture. What's more, as expressed prior, the nearness of the VIP culture is spread in an accidental way by the purchasers as it were. Remembered for the big name culture wonder are simply the famous people as members, which permits them in monitoring the brand which they make and furthermore in achieving the monetary benefits by utilizing their own status and the equivalent, notwithstanding the establishment of the pre-marking of such superstars. Taking into account Lapham (1993), this thought depends on the normally occurring relationship in the middle of the customary individuals and the platform ones. In various strict books, models have been secured who are notable by the individuals when all is said in done open. The pharaohs of old Egypt guaranteed that their notoriety was carried on for the hundreds of years to come. Prior, the VIP cul ture was limited to the legendary, scriptural and sovereignty figures and they were found in most of parts in the public arena which included distributing, business and furthermore included the scholarly world. Every one of the logical progression is contacted with the name that prompted the revelation. Especially in setting of thee bigger commitments to humankind, a great deal of respect and regard is given to the patrons. With the appearance of broad communications, the force and introduction of the famous people has expanded. With this a pattern has been created which is carried on by the famous people with the ascent in the social capital, in contrast with the prior occasions. Each social or national network has their own VIP framework which is free; however, there has been a decrease in this inferable from globalization (Barron, 2014). In the most recent decade, the TV over the globe has seen a developed spotlight on training the crowd with respect to how their day by day lives must be overseen and enhanced by an impeccable spotlight on wellbeing, prepping, style, home adornment and food. Attributable to this enthusiasm, there is acquaintance of the crowds with afflictions of way of life the board and self-care which is trailed by various well known way of life express being presented in contrast with the customary specialists. In such manner, the developing celebritization and the marking of the normal specialists impact the way of life skill of individuals. There is a plenitude of writing with respect to the pretended by the famous people similar to the unmistakable social specialists (Marshall 1997; Turner, Bonner Marshall. 2000; Corner Pels 2003; Turner 2004; Evans Hesmondhalgh 2005). In the mainstream ability domains, there have been various researchers who have turned their diagnostic look over the rising num ber of household specialists and way of life authorities who show up on the primetime TV, where they complete the conversation on the rising concentration and impact over the issues which concern the lead of self and remembered for this pool of researchers is Moseley (2000), Taylor (2002), Hollows (2003), Palmer (2004), Attwood (2005) and Bonner (2005). Buyers in life of Celebrities In the customary way, the specialists and the famous people have been esteemed as existing in various circles of open life and had been connected to expanded arrangements of rationales and qualities. Just like the instance of savvy people, the specialists were related with high culture and with methods of discerning strategies and information in regards to social association followed with the ascent of current state. An unmistakable difference to this is the patterns of superstar which are viewed as being in presence with the buyer and mainstream society, combined with mediatised open field in which the amusement is regarded as increasingly special in contrast with the data, along these lines having an effect over the importance (Lewis, 2001). In the portrayal of the two various types of social power, the big name and master are in any case described with comparable strains in the middle of the case of tip top or the exemption status and furthermore the kind of open representativenes s. In the ascent of the big name master, a key job is played by the media culture, especially in reconfiguration and leveling of the qualifications which are between the customary and master talk, attributable to the procedure of celebritization (Lewis, 2010). There has been an away from in the personal existences of the normal individuals moving in ware culture and in the upgraded concentration upon the utilization of locally arranged counsel, products and ventures, and way of life. Attributable to the instructional pretended by the famous people similar to the existence experts, alongside their exceptionally obvious ways of life, being a model for the buyers, the VIP way of life has a significant influence in the certification of a portion of the methods of the utilization put together close to home estimations and furthermore with respect to the methods of living. This is passed on and decayed on the more extensive issues of network duty and the moral dynamic towards the overall population. The marked way of life mastery is viewed as sensible augmentation of privatized legislative issues and this can be built up in the models like Martha Stewart who offer a widely inclusive way of life plan in the midst of the huge exhibit of decisions (Lewis, 2010). Crafted by Lury (2004) and Arvidsson (2006) has proposed that the relationship present between the marked ways of life and customers is certainly not an aloof one in vital way. This is a unique relationship, alongside being an intuitive procedure in which the customers do without the brands meaning and furthermore make social relations wide set where the brand is given worth. This implies despite the fact that utilization was before seen as non-profitable exercises, yet with the development of enlightening free enterprise, there have been dynamic and creative procedures which are related with the day by day, private and local consumpti

Larson, The Transformation of Mrs peters; An Analysis of A Her peers ( Assignment

Larson, The Transformation of Mrs dwindles; An Analysis of A Her companions ( Literary Analysis ) - Assignment Example ly from both essential and optional sources and consideration of direct citations and affirmations from the characters which makes the story intriguing and offers the crowd an excessive chance to see the interior contemplations of different characters (Showalter 121). To validate claims and offer a significant comprehension of why Mrs. Subsides changed, the creator sums up thoughts from optional sources, names the creator in a sign expression just as incorporate page numbers in interjection. Through Elaine Hedges’ investigation, it becomes apparent that the sink, the oven, messy towel on a roller, and the container of water were all emblematic (Diana 32). They show how women’s job was limited to the house and Mrs. Dwindles has her contribution with this. Mrs. Subsides herself finds the intention in the homicide; she recognizes a vacant birdcage, inadequately sewn join, destroyed pivots and entryway, a solid sign that the killers were rough. During Glaspell’s time, ladies were horrendously limited and a male centric culture, and were not permitted to go out. They came about to keeping fowls that would assist them with neutralizing tedium. The unfilled birdcage draws veering understanding from the two Mrs. Diminishes and Mrs. Sound for they knew very well what it implied (Diana 33). The author’s hint of the state and job of ladies in the then society encourages us comprehend the explanation behind Mrs. Peters’ change and have a significan t comprehension of the whole story. The universe of ladies was reprimanded and trivialized by men. They could scarcely observe the knowledge and insight that the ladies had. Through this, the creator offers a significant explanation of how men put down ladies and questions the standards that the general public depended on. In a subject sentence towards the end, the creator explains that before the finish of the story Mrs. Subsides had been changed from a well behaved resident to one who mutely rebuffed and reprimanded the law. To exemplify the point, he proceeds to give proof of

Homelessness in the UK - what are the causes and its effect in the Dissertation

Vagrancy in the UK - what are the causes and its impact in the general public - Dissertation Example The places of the individuals can likewise be crushed by normal catastrophes like floods and tropical storms. (Fundamental driver of Homelessness, n.d.). The occasions of vagrancy makes an individual even more truly and mentally unfit to live in. These individuals experience the ill effects of maladies like cold and sleep deprivation. (Bodine, 2010). Points The exploration paper on Homelessness in United Kingdom expects to accomplish the accompanying objectives which can be recorded as follows: 1. The causes which lead to making the individuals destitute in United Kingdom. 2. Impacts of the components which makes the individuals become destitute on the existence pattern of the individuals influenced by such. 3. The progressions achieved by the administration through the presentation of approach measures planned for forestalling the individuals to get destitute. Destinations The goals behind contemplating Homelessness in United Kingdom are to: 1. Recognize the components which cause t he occasion of vagrancy in United Kingdom. The recognizable proof of such factors would help center around the defending of networks from being made destitute. 2. Assess the power of such effects in upsetting the lives of the individuals in United Kingdom by making them truly and intellectually weakened. The individuals put in the lanes ceaselessly face the climatic changes which turns lethal for them. 3. Evaluate the measure of harms to life of the individuals rendered because of vagrancy and strategy estimates taken if any to counter such. Extent of the Research The extent of the examination paper is to underlie the causes which lead to the occasion of making individuals denied of their simple or residential conditions. In that the paper attempts to check the effect of such factors in enormously influencing the existence examples of the individuals dwelling in United Kingdom. The paper likewise reveals to locate any critical strategy estimates taken by the legislature of the natio n in helping the individuals put in the boulevards to increase a superior life. The exploration directed increases due significance for it explicitly centers around a specific social malevolence which targets grabbing the fundamental methods for living from everybody for which they likewise meet deadly occurrences. The occasion of vagrancy in United Kingdom has colossal effect on the development and lodging business of the nation. These families which were rendered destitute represented a few sorts of objections dependent on the houses rendered to them by the legislature of the nation in order to counter the occasion. Destitute candidates who were rendered private homes to abide in griped of absence of legitimate spaces to assist them with moving ceaselessly openly in the condo. Further the area of the private structures being close to the packed corners caused the tenants significant aggravations in keeping up a quiet situation in and around their homes. Further other extraordinary sorts of settlement gave to the vagrants additionally countered tremendous issues for the ascent in the measure of medication merchants in the district. The individuals living in such families seemed to fear from the effects of such individuals on influencing their youngsters. For vagrants the best lodging arrangement rendered by the United Kingdom government is to permit the nearby networks to work in changeless homes for them. Lasting homes work by the nearby expert for these individuals were supported over the transitory homes right off the bat due to their suspicion that all is well and good. Anyway the administration of

Obesity Obesity And Obesity Essay - 1508 Words

Although it is well known that junk food leads to health risks and obesity, people are still putting unhealthy food into their body daily. The United States has the highest obesity rate in the world by 6% and the government should be helping to lower that percentage (http://www.nationmaster.com/country-info/stats/Health/Obesity). The best for the United States to help the obesity rate is by implementing a fat tax. A fat tax is a tax on foods that are considered unhealthy and are believed to lead people to obesity. The main way fat taxes can help the United States is by declining youth obesity, helping the economy, and declining junk food addiction. People don’t quite realize just how bad unhealthy eating habits are. It’s different if you were to have the odd treat for dessert or some fast food if you were in a rush but not if it’s on a regular basis. The problem with junk food is that it doesn’t cause one bad thing, it causes all kinds of different problems that lead to others. The biggest and most common problem with eating too much junk food is obesity. Just over one-third of all adult Americans are considered obese (https://www.niddk.nih.gov/health-information/health-statistics/Pages/overweight-obesity-statistics.aspx). This means that there are over 100 million people in the United States are not only overweight but have actually reached obesity. The worst part about obesity is not just being overweight and out of shape but it also causes all kinds of healthShow MoreRelatedObesity : Obesity And Obesity986 Words   |  4 PagesObesity is one of the major health epidemics that human being struggle to deal with it. Obesity is a chronic disease characterized by excessively high body fat in relation to lean body mass. In the last 20 years, people started complaining that fast food is the main cause of rising obesity. However, a lot of research proves that fast food is not the source of obesity. The rising obesity problem cannot be blamed on the fast food industry; there are several other factors leads to obesity. OverRead MoreObesity : Obesity And Obesity798 Words   |  4 Pages Obesity Close to over one-third of adults living in the United States are obese (Diet and Obesity). Unfortunately, one third of children in the United States are also obese or overweight. Obesity has grown throughout the United States and has led to major health problem and can even be fatal. About 365,000 or more people die every year due to obesity. With numbers increasing obesity should be furthered examined to help prevent these conditionsRead MoreObesity : Obesity And Obesity1442 Words   |  6 Pages5/13/16 Take home Project: Obesity Obesity basically means having too much body fat. Not being overweight for your height, having too much muscle, or water in your body. 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The obesity is related to the how much energy is left, but the most important cause of having the obesity is â€Å"dysbalance between energy intake and energy expenditure† (Nazarii Kobyliak 1). The obesity is the excessive fat in the body and it can cause to any age group form child to the oldRead MoreObesity : Obesity And Obesity985 Words   |  4 Pages Obesity is one of the major health epidemic that human being struggle to deal with it. Obesity is a chronic disease characterized by excessively high body fat in relation to lean body mass. In the last 20 years, people started complaining that fast food is the main cause of rising obesity. However, a lot of research proves that fast food is not the source of obesity. The rising obesity problem cannot be blamed on the fast food industry ; there are several other factors leads to obesity. Read MoreObesity : Obesity And Obesity1703 Words   |  7 PagesThe United States have the highest rate of people battling obesity, with childhood obesity on the rise. Just about one-third of adults in America are obese, and about 17% of children are obese. There are many health problems associated with obesity, which are preventable. America has state and local programs to prevent obesity, which Centers for Disease control and Prevention funds in all 50 states. Obesity is considered one of the highest killers since the 1980’s, with fast food shops on the rise

Receiving free essay sample

The standards established for storing food should address five principal concerns: 1. Condition of Facilities and Equipment The factors involved in maintaining proper internal conditions include temperature, storage containers, shelving and cleanliness. Problems with any of these may lead to spoilage and waste. Temperature One of the key factors in storing foods is the temperature of the storage facility. This is particularly important for perishables. Food life can be maximized when food is stored at the correct temperatures and at the proper level of humidity. Storage Containers In addition to temperature, care must be given to storing them in appropriate storage containers. Whenever products are purchased in unsealed packages they should be transferred to tight, insect proof containers, in the case of perishables, both raw and cooked, care should be given to them in whatever manner best retains their original quality. Shelving – For perishables, shelving should be slatted to permit maximum circulation of air. We will write a custom essay sample on Receiving or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For non-perishables, stainless steel shelving is usually preferred. At no time should any food products be stored on the floor. Shelves or pallets should be raised at least 6 inches above the ground and 6-10 inches from the wall. Cleanliness Absolute cleanliness should be enforced at all times in all food storage facilities. In refrigerated facilities, this will prevent the accumulation of small amounts of spoiling food, which can give off odors and may affect other foods. In the storeroom, it will discourage infestation by insects and vermin. Fumigate the area on a regular basis. . Arrangement of Foods 3 Factors involved: Keeping the Most Used Items Readily Available It is usually helpful to arrange storage facilities so that the most frequently used items are kept closest to the entrance. This tends to help time required to move needed foods thus reducing labor cost. Fixing Definite Location Each particular item should always be found in the same location, and attention should be given to ensuring that new deliveries of the item are stored in the same location. If they are not, it will increase your chance for over-purchasing, spoilage or theft. Fixing items in the same location will also facilitate easy physical inventory stock-taking. If possible, facilities for storage of different class of foods should be maintained whenever possible. Eggs, for example, should not be stored with fish or cheeses because their shell are porous and will absorb flavors from other foods. Rotation of Stock the food controller must establish procedures to ensure that older quantities of food are used before any newer food of the same item is used. This is referred to as FIFO. First In First Out. 3. Location of Storage Facilities Whenever possible, the storage facilities for both perishables and non-perishables should be located between the receiving area and the preparation area, preferably close to both. A properly located storage  Ã‚   facility will have the effect of: Speeding the storing and issuing of food Maximizing security Reducing Labor requirements Minimizing infestation of rodents and other unwanted creatures 4. Security Food should never be stored in a manner that permits pilferage. That is another reason for moving foods from the receiving area to storage as quickly as possible. The storeroom should typically be locked at most times. Security for high -cost items such as steaks, liquor, fish, etc. , should have separate control procedures altogether. 5. Dating and Pricing It is desirable to date items, as they are put away on shelves, so the managers can be certain of the age of all items. This can be of great benefit to the chef as if items are beginning to reach their due dates; the chef can add them to the specials the following day. In addition, prices should be put on the package. Following this procedure will greatly simplify issuing, because the storeroom clerk will be able to price requisitions with little difficulty.

Sexual Preference, Gender, and Blame Essays - Rape, Sexual Abuse

The Journal of Social Psychology, 2011, 151(5), 592607 Copyright Taylor & Francis Group, LLC Sexual Preference, Gender, and Blame Attributions in Adolescent Sexual Assault MICHELLE DAVIES KERRY AUSTEN PAUL ROGERS University of Central Lancashire ABSTRACT. The study investigated the impact of victim sexual orientation, perpetrator gender, and participant gender on judgements toward a 15-year-old male victim of a depicted sexual assault. One hundred and eight-eight participants (97 male, 91 female) read a hypothetical scenario depicting the sexual assault of a 15-year-old male victim where the victims sexual orientation and the perpetrators gender were varied between subjects. Participants then completed a questionnaire assessing their attributions toward both the victim and the perpetrator. Results revealed that male participants blamed the victim more than female participants when the victim was both gay and attacked by a male perpetrator. All participants, regardless of gender, made more positive judgements toward the female as opposed to male perpetrator. Results are discussed in relation to gender role stereotypes and homophobia. Keywords: gender, homosexuality, sexual assault, sexual preference CHILDREN OF BOTH GENDERS ARE AFFECTED by child sexual abuse (CSA). Fergusson and Mullen (1999) reviewed studies over a period of 20 years and found CSA prevalence rates ranging from 3% to 30% for males and 6% to 62% for females, depending on the definition and type of measure used (see also Bolen, Russell & Scannapieco, 2000). In Britain, the National Society for the Prevention of Cruelty to Children (NSPCC) estimated that around 1.1 million of British girls (21%) and half-a- million British boys (17%) have experienced some form of sexual abuse with around 16% of girls and 7% of boys being victims of contact CSA (that is, CSA where there is direct physical contact between victim and perpetrator, rather than non-contact CSA, which does not involve direct contact, such as forcing a child to watch pornography; Cawson, Wattam, Brooker Nurse, 2006; see Bacon, 2008). Address correspondence to Michelle Davies, University of Central Lancashire, School of Psychology, Preston, Lancashire PR1 2HE, UK; [emailprotected] (e-mail). 592 Davies, Austen, & Rogers 593 More sample-specific rates of the lifetime prevalence of sexual abuse on males have been investigated among gay and bisexual men who had been sexually assaulted both as children and adults. Hickson, Davies, Hunt, Weatherburn, McManus and Coxon (1994) investigated rates of non-consensual sexual activity among 930 gay and bisexual males, living in England and Wales. Of these, 257 (27.6%) had been subjected to non-consensual sexual activity at some point in their lives. In this study 10 of the cases stated the perpetrator was female. Gay and bisexual youths appear to be victimized physically and sexually during childhood and adolescence more so than heterosexual youths (Finkelhor & Dziuba-Leatherman, 1994; see Davies, 2002, for a review of other prevalence studies in relation to male sexual assault). Victims of sexual assaults are sometimes considered partly responsible for their abuse. Howard (1984) found that male victims of (adult) sexual assault were blamed more for their own abuse than were their female counterparts. Moreover, this blaming stemmed from observers negative perceptions of males victims behavior (e.g. looking scared, failing to fight back or escape) during and/or immediately after their ordeal. Such failures to protect oneself during a (sexual) confrontation violate the gender stereotype that men are strong and in control (Thompson & Pleck, 1986) and subsequently increases the amount of responsibility attributed to victims for their own (sexual) assault (Howard, 1984). Perceptions of adult male sexual assault victims also differ in terms of observers endorsement of negative attitudes toward homosexuality. Anderson (2004), for instance, found that expressing high levels of homophobia predicted negative perceptions on male rape victims, more so amongst male than female participants. Additionally, Davies and McCartney (2003) found that whilst heterosexual men blame male rape victims, gay men do not. This gives further support to the notion that holding negative attitudes toward gay men will contribute to the blaming male of sexual assault victims. Finally, several studies have shown that male victims portrayed as gay are blamed more than those portrayed as heterosexual (Burt Davies, Pollard & Archer, 2001, Davies, Pollard Davies, Rogers Davies Ford, Liwag-McLamb Mitchell, Hirschman & Nagayama-Hall, 1999; Wakelin see Davies & Rogers, 2006, for a review), adding further support for the homophobia hypothesis. Another factor to influence attributions toward male sexual assault victims is perpetrator gender. Smith, Pine and Hawley (1988), showed that adult male victims (whose sexual orientation was not specified) were more negatively evaluated when assaulted by a femalerather than maleperpetrator. Davies and colleagues (2006) furthered Smith and colleagues work

J.S. Bach Essays - German Lutherans, Johann Sebastian Bach

J.S. Bach Essays - German Lutherans, Johann Sebastian Bach J.S. Bach Johann Sebastian Bach Since the dawn of music, there have been many great composers throughout the world. However, no composer had a greater impact to music than Johann Sebastian Bach from the Baroque era (1600 ad. -1750 ad.). Johann Sebastian Bach was a forefather to music as the author Homer was a forefather Western literature. Yet, unlike Homer's uses of words and verses in his literature, J.S. Bach used notes and chords in his music which to him was an apparatus of worship. Johann Sebastian Bach was born on March 21, 1685, in Eisenach, Thuringina, into a family that over seven generations created at least 53 outstanding musicians. He first received musical training from his father, Johann Ambrosius, a town musician. Stricken by his father's death at the young age of 10, he went to reside and study with his older brother, Johann Christoph, an organist in Ohrdruf. In 1700, Bach began to earn his own living as a chorister at the Church of Saint Michael in Luneburg. Later in 1703, he became a violinist in the chamber orchestra at the Church of Prince Ernst of Weimar, but later moved to Arnstadt, where he became a church organist. In October 1705, Bach went to Lubeck to study with the distinguished Danish-born German organist and composer Dietrich Buxtehude which largely affected Bach. Bach was then criticized for the new lavish flourishes and bizarre harmonies in his organ accompaniments to congregational singing. He was already too highly respected, nevertheless, for either objection to result in his dismissal. Then in 1707, he went to Mulhausen as an organist in the Church of Saint Blasius. The next year, he went back to Weimar as an organist and violinist at the court of Duke Wilhelm Ernst and abide there for the next 9 years, becoming concertmaster of the court orchestra in 1714. In Weimar he composed about 30 cantatas, and also wrote organ and harpsichord works. In 1717, Bach began a 6- year employment as chapelmaster and director of chamber music at the court of Prince Leopold of Anhalt-Kothen. During this time he basically wrote secular music for ensembles and solo instruments. In addition, he prepared music books with the intent of teaching keyboard technique and musicianship. These books include the Well- Tempered Clavier, the Inventions, and the Little Organ Book. In 1723, Bach moved to Leipzig were he spent the rest of his life. At Leipzig, he became the music director and choirmaster of Saint Thomas's church. Life at Leipzig however was unsatisfactory. He continually quarreled with the town council, and neither the council nor the critics appreciated his musical genius. They saw him more a stifling elderly man who clung stubbornly to obsolete forms of music. Regardless, the 202 cantatas surviving from the 295 that he wrote in Leipzig are still played today, whereas a lot that was new and in craze at the same time has been forgotten. Nearly all of the cantatas start with a section for both chorus and orchestra, continue with alternating recitatives and arias for solo voices and accompaniment, and end with a chorale based on a simple Lutheran hymn. Among these works are the Ascension Cantata and the Christmas Oratorio, the following including of six cantatas. The Passion of St. John and the Passion of St. Matthew also were composed in Leipzig, as was the momentous Mass in B Minor. Among the works written for keyboard during this period are the famous Goldberg Variations, Part II of the Well- Tempered Clavier, and The Art of the Fugue, a grand exhibition of his contrapuntal ability in the form of 16 fugues and 4 canons, all on a single theme. Bach's sight began to deteriorate in the concluding year of his life, and he died on July 28, 1750, following undergoing an failed eye operation. J.S. Bach's greatest impact to music was his own music. The importance of Bach's music is due in a big part to the magnitude of his intellect. He is the best recognized as a ultimate master of counterpoint. He was able to understand and use every resource of musical language that was available in the Baroque era as Homer did with the Greek language of Archaic Greece. At the same time, he could compose for voice and the different instruments so as to take advantage of the peculiar characteristics of the make up and tone quality in each. Also, when a text was associated with the music, J.S. Bach could compose musical equivalents of verbal concepts, such as expanding melody to characterize the sea, or a canon to depict the Christians following the teachings